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Agency Best Practice
Tariffs and Takeoff: Why Europe Is the Smart Hedge for U.S. Brands
Wed 15 Oct 2025 | 10:00 BST | 11:00 CEST | 5:00 EDT | 20:00 AEDT

🌍 Rising tariffs are squeezing U.S. brand margins. Europe isn’t a side quest anymore—it’s a hedge.
Join Paul Sonneveld as he sits down with Jake Russell and Marc Miller of Mercātus, as they unpack how tariffs are acting as a forcing function and why Amazon’s logistics infrastructure now makes European expansion more viable than ever.
We’ll cover:
➡️ How tariffs are shifting Europe from growth opportunity to margin protection.
➡️ The logistics unlock: Amazon Global Logistics, Pan-EU FBA, and cross-border pooling.
➡️ Why Europe offers hidden ROI through CPC savings and emerging market demand.
➡️ Customs, compliance, and operational strategies for smooth expansion.
➡️ How agencies like Mercatus help brands seize this moment.
We’ll cover:
➡️ How tariffs are shifting Europe from growth opportunity to margin protection.
➡️ The logistics unlock: Amazon Global Logistics, Pan-EU FBA, and cross-border pooling.
➡️ Why Europe offers hidden ROI through CPC savings and emerging market demand.
➡️ Customs, compliance, and operational strategies for smooth expansion.
➡️ How agencies like Mercatus help brands seize this moment.
📆 Lock in your spot—replay available exclusively to registered attendees.