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Leveraging Retail Intelligence for Advanced Audience Targeting
Wed 2 Oct 2024 | 12:00 BST | 13:00 CEST | 21:00 AEST
Get Ready to Engage! 🎯 Join Rupert Staines, CEO of Vector Retail Media as he unveils practical insights into audience modelling and how to create personalized campaigns that truly resonate!
Catch this insightful podcast where we’ll explore how retail data can revolutionize audience targeting and enhance ad performance in today's privacy landscape. Discover the power of VIP Audiences in building and optimizing digital campaigns, while learning effective audience modeling techniques across various platforms.
We’ll discuss strategies for multichannel campaigns using Amazon Audience Media, delve into Amazon Marketing Cloud for better audience insights, and navigate the cookie-less future with first-party data. Plus, get inspired by real-world case studies and practical takeaways to elevate your advertising game!
The recording will be made available to all registered participants.