Kick off your day with a power-packed episode featuring Oscar Barbarin, the visionary Managing Director behind Hawke Media!
Discover the secrets of scaling an agency while building a powerhouse team that thrives on innovation and excellence. Find out how Oscar’s unique hiring strategies and focus on Total Profit on Ad Spend can redefine your approach to marketing and ad performance!
In this episode, we explore Oscar's ARMR journey and the evolution of Hawke Media, uncovering how hiring exclusively from Amazon's talent pool shaped both company culture and performance. We dive into the shifts in hiring practices, the critical concept of Total Profit on Ad Spend (TPOAS), and the importance of analyzing unit economics by product, channel, and country.
You'll also hear real-world examples of how TPOAS drives smarter ad spend decisions, plus insights into the evolution of Marketing, Sales, and Operations Planning (MS&OP) and how integrating it can boost profitability. Lastly, we highlight key cost considerations for sustainable product success.
Don’t Miss This Opportunity! 🚀 Keep your competitive edge sharp by applying Oscar’s invaluable insights to your business strategies.
The recording will be made available to all registered participants.
