Amazon vs Traditional Retail: Understanding the Amazon Mindset for Vendor Success

Selling to Amazon is not the same as selling to retailers like Coles or Woolworths.

But many brands still apply the same playbook—and struggle because of it.

Join Benjamin Bolshinsky (Vendor Launch, ex-Amazon) for a live Marketplace Masters session on how Amazon actually thinks—and what vendors must do differently.

We’ll cover:

• How Amazon’s mindset differs from traditional retail
• What buyers really prioritise
• Why retail strategies fail on Amazon
• How AVS works in Australia—and whether it’s worth it
• Practical ways to build a sustainable Vendor business

💬 Live Q&A
🎥 Recording for all registrants

👉 Register now to secure your spot.