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Annual Vendor Negotiations 2025: What Really Happened?
Wed 30 July 2025 | 11:00 BST | 12:00 CEST | 20:00 AEST

🧠 Exclusive AVN 2025 data is in—see how your strategy stacks up.
Earlier this year, Martin Heubel, founder of Consulterce, surveyed hundreds of Amazon 1P vendors to understand expectations going into the annual vendor negotiations.
Now, he's back with a follow-up survey he conducted by market research firm Stratably, offering exclusive insight into how those negotiations actually played out — including what changed, what didn’t, and what vendors can learn heading into next year.
This is your opportunity to:
✅ Understand where vendor expectations aligned — or clashed — with Amazon’s demands
✅ Uncover how suppliers are adapting trade terms, media investments, and profitability goals
✅ Benchmark your performance against more than 200 1P vendors globally
⚡ Learn what worked, what failed, and how top vendors are adapting.
Save your spot—replay sent to all who register.