Cracking the Amazon Premium & Professional Beauty Opportunity
The Amazon Professional and Premium Beauty categories represent a lucrative segment of Amazon’s marketplace that caters to salon professionals and luxury ...
Posts about Retail Marketing
Beauty Amazon Marketing Agency List: Top 5 Picks
The beauty industry is thriving on Amazon. Skincare and cosmetic brands are seeing new heights in online sales, but only when supported by the right strategies.
WOAS > ROAS: A Smarter Way to Measure Marketing Success
Let’s be real — ROAS often takes centre stage in performance media. It’s flashy, easy to track, and provides immediate gratification when showcasing the value ...
The Ultimate Retail & Amazon Vendor Acronym Glossary (2025 Edition)
Below is a comprehensive glossary of acronyms used in Amazon retail, Vendor Central, e-commerce (Shopify), and brick-and-mortar retail (Walmart, Target, Tesco, ...
