The 2025 AVN War: How Amazon Won Margin—and How You Win It Back in 2026
Overview Amazon’s Annual Vendor Negotiations (AVNs) for 2025 turned out to be a wake-up call for many brands. Despite hopes that Amazon might ease up amid ...
Posts By Rachel Seiton (5)
Building Seller Communities: New Strategic Edge for Amazon Agencies
Overview Modern Amazon agencies and eCommerce SaaS providers are discovering a powerful new growth lever: community-led growth. Instead of relying solely on ...
Mind the Funnel: Turning Brand Analytics Into Marketplace Muscle
Overview Amazon Brand Analytics holds a goldmine of insights for brands and agencies – yet many only scratch the surface. In a recent Marketplace Masters ...
No More Hiring Headaches: 2025 Tips for Amazon Agency Owners
Overview The world of Amazon-focused hiring has evolved dramatically in the past few years. If you’re running an Amazon agency or managing marketplace ...
Inside Amazon Direct Fulfillment: What High-Performing Vendors Know (That You Don’t)
Overview Amazon’s Direct Fulfillment program for first-party (1P) vendors is a powerful but often misunderstood model in the e-commerce arsenal. In Direct ...
Pods, People & Proactivity: Account Management Strategies That Scale
Overview Scaling an Amazon agency without rockstar account management is like trying to build a skyscraper on sand. Account managers are the foundation of ...
What Good Looks Like: Inside the 2025 Ecom CFO P&L Benchmark Report
Overview Every e-commerce brand owner eventually asks: “What are other brands seeing in their financials?” Understanding how your profit and loss (P&L) ...
Mastering Walmart Connect: Agency Best Practices for Retail Media Success
Overview How can advertising agencies master Walmart Connect – Walmart’s fast-growing retail media platform – to drive better results for their eCommerce ...
Agile Over Accurate: How Smart Vendors Stay In-Stock on Amazon 1P
Overview Forecasting in Amazon’s first-party (1P) Vendor Central environment is critical for staying in-stock yet notoriously challenging. Unlike traditional ...
Global, Lean, Unstoppable: Scaling Amazon Services Without the Overhead
Overview How can a solo Amazon agency operator drive global, multi-channel growth without drowning in overhead? This question lies at the heart of this ...
