Unlocking Amazon Growth with a Scalable YouTube Ads Strategy
Overview Amazon sellers and agencies are always seeking the next edge in performance marketing for Amazon sellers – and these days, that edge might just be ...
Posts By Rachel Seiton (6)
The Ultimate Guide to Amazon Vendor Negotiations: Terms You Can—and Should—Push Back On
Overview Amazon’s Annual Vendor Negotiations (AVNs) are high-stakes conversations that can make or break a brand’s profitability on the platform. Yet many ...
Mastering Multi-Channel Sales: Tactics for Amazon Vendors Balancing Retail Channels
Overview The power dynamic between Amazon and traditional retail is shifting. Vendors are no longer riding a wave of easy Amazon growth—they’re navigating ...
What Amazon Agency Owners Need to Know About M&A: Multiples, Buyers & the Path to Exit
Overview The Amazon agency space is maturing—but that doesn’t mean it’s getting any easier. As agency owners look toward what’s next, many are asking the same ...
Elite Account Management: Why Most Agencies Get It Wrong
Overview If your agency isn’t proactively driving client outcomes and anticipating problems before they escalate—you're already behind. Scott Ohsman, VP of ...
Dupes Are Coming for You: How High-Growth Beauty Brands Can Hold the Line on Amazon
Overview Premium beauty brands are under siege. And no, it's not counterfeits - it’s something smarter, faster, and harder to fight. Enter the dupe: a ...
Empower Your Team: Harnessing SOPs for Efficient Amazon Operations
Overview In this episode, Andrew Banks and Jonathan Newton joined Paul Sonneveld to go much deeper into standard operating procedures or SOPs, especially ...
Scaling Up Your Agency: The Key to Efficient Amazon Operations
Overview In this episode, Anton Kimfors joined Paul Sonneveld to explore how to systemize your Amazon operations to ensure high-quality work all the time. In a ...
Strategic Insights for a Successful Amazon Vendor Kickoff in 2024!
Overview In this episode, Industry experts, Matt Anderson of Optimizon, Bruno Ferreira of BlueDot Ecommerce, Martin Heubel of Consulterce and James Wakefield ...
Decoding Success: Unleashing Vendor-Specific Amazon Advertising Strategies!
Overview In this episode, Cagan Aceter of Margad joined Paul Sonneveld and explored how to unravel the intricacies and distinctions that vendors must keep in ...
