Mastering Walmart Connect: Agency Best Practices for Retail Media Success
Overview How can advertising agencies master Walmart Connect – Walmart’s fast-growing retail media platform – to drive better results for their eCommerce ...
Posts By Rachel Seiton (7)
Agile Over Accurate: How Smart Vendors Stay In-Stock on Amazon 1P
Overview Forecasting in Amazon’s first-party (1P) Vendor Central environment is critical for staying in-stock yet notoriously challenging. Unlike traditional ...
Global, Lean, Unstoppable: Scaling Amazon Services Without the Overhead
Overview How can a solo Amazon agency operator drive global, multi-channel growth without drowning in overhead? This question lies at the heart of this ...
Unlocking Amazon Growth with a Scalable YouTube Ads Strategy
Overview Amazon sellers and agencies are always seeking the next edge in performance marketing for Amazon sellers – and these days, that edge might just be ...
The Ultimate Guide to Amazon Vendor Negotiations: Terms You Can—and Should—Push Back On
Overview Amazon’s Annual Vendor Negotiations (AVNs) are high-stakes conversations that can make or break a brand’s profitability on the platform. Yet many ...
Mastering Multi-Channel Sales: Tactics for Amazon Vendors Balancing Retail Channels
Overview The power dynamic between Amazon and traditional retail is shifting. Vendors are no longer riding a wave of easy Amazon growth—they’re navigating ...
What Amazon Agency Owners Need to Know About M&A: Multiples, Buyers & the Path to Exit
Overview The Amazon agency space is maturing—but that doesn’t mean it’s getting any easier. As agency owners look toward what’s next, many are asking the same ...
Elite Account Management: Why Most Agencies Get It Wrong
Overview If your agency isn’t proactively driving client outcomes and anticipating problems before they escalate—you're already behind. Scott Ohsman, VP of ...
Dupes Are Coming for You: How High-Growth Beauty Brands Can Hold the Line on Amazon
Overview Premium beauty brands are under siege. And no, it's not counterfeits - it’s something smarter, faster, and harder to fight. Enter the dupe: a ...
Empower Your Team: Harnessing SOPs for Efficient Amazon Operations
Overview In this episode, Andrew Banks and Jonathan Newton joined Paul Sonneveld to go much deeper into standard operating procedures or SOPs, especially ...
