Marketplace Integrations: Through the lens of a merchandiser
Integrating online stores with marketplaces is the ‘new normal’, the days of manual eBay store management are long gone! There is absolutely no doubt ...
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Do Marketplaces Drive Consumer Loyalty?
How loyal are marketplace shoppers in Australia and New Zealand?
(How to) Grow your traffic on marketplaces six times, without spending a dime.
I’m going to tell you how.
4 Tips For Lowering The Cost Of Data Enrichment
As I talk to many clients we often get to the stumbling block of optimisation cost for content that is already in existence on marketplaces. The reality is ...
It's eBay vs Amazon... but you're the winner!
eBay recently launched their subscription 'eBay plus' program, driving hard against Amazon and offering unprecedented value to customers.
The Importance of Developing Strong Product Copywriting Content
Words. Sentences. Paragraphs. As mentioned in previous articles, sellers have two mediums to connect with an audience of buyers, images and copy. The ...
(How to) Use product images to boost online sales and conversion.
How do you effectively describe a product to customers who cannot use their physical senses to assess the product attributes? Neuromarketing considers speed ...
How can retailers benefit from Amazon's arrival in Australia?
There are few brick-and-mortar retailers that are welcoming the arrival of Amazon. The volume of negative press and financial analyst reports has wiped ...
The Importance of Seller Ratings on Amazon.
Businesses that trade on Amazon often confuse product reviews and seller feedback. They know that five stars are great, but they forget that product reviews ...
7 Lighting Tips to Take Your Product Photography to the Next Level!
Product photography is the starting point for all great eCommerce listings. Merchants should ensure products are presented effectively, with clean high ...
